This inaugural ASF festival was held in 2010. Designed to promote Tasmania as an international cultural tourism location, the project received significant government support funding and sponsorship. Research about the efficacy of community engagement enterprises such as the ASF has recently been brought into much sharper focus as a result of the new joint report from Visit England and UK Music: ‘Wish You Were Here’ (Oct. 2013) indicating that 6.5M tourists visited Britain in 2012 to attend a festival or live show.
The inaugural festival included events such as: a live radio play (Comedy of Errors), a comedy revue (The Shakespeare Revue dir. Malcolm McKee), fully-staged opera production (Sir John in Love); an orchestral concert of Shakespeare inspired works, Jazz and Poetry inspired concerts events (Jazz & Sonnets w. Rob Clare; A Tribute to Sir John Dankworth & Dame Cleo Lane); a film series; education initiatives (Shakespeare Slam, academic colloquium, and short courses); and fringe events: ‘The World in 14 Lines’, ‘Shakespeare’s Botanica’ and the QI-inspired ‘Shakespeare Quiz’).
Click here to see all six parts of the documentary about the 2010 Australian Shakespeare Festival.